According to a report by SignalFire , there are over 50 million content creators worldwide, with the global creator economy market exceeding 100 billion dollars. Another forecasting study by Goldman Sachs estimated that the influencer marketing market alone could reach $480 billion by 2028. But if on the one hand the economy of creation, of the dissemination of our passions and interests is spreading, on the other hand we are witnessing a (frustrating) de-humanization of the web and of information.
mechanical and electronic voices, the lack of human contact in band data online responses, and even the widespread use of generative AI in online content creation have increased a sense of frustration among web users, both in their search for information and in their search for assistance.
According to research by HubSpot , 44% of consumers find interacting with a chatbot frustrating when seeking support, preferring instead to interact with a human. Another PwC survey found that 59% of consumers feel that companies have lost the human touch in customer service due to automation. The concerns don't stop there.
As generative AI advances, so does the fear of incorrect or inappropriate responses; we're still in the "they can't believe how little time ChatGpT takes to say-do-explain things" phase. As soon as SGE becomes more and more part of our lives , largely replacing the traditional SERP, there will be a peak of enthusiasm and then an awareness: quick answers are neither certain nor reliable and trust in the creator will prevail over trust in AI.