[Interview] Digital Transformation and 2019 Trends with IBM

[nrumohammadx1]

Home > Digital PR > [Interview] Digital Transformation and 2019 trends with IBM
Companies like IBM are not only at the forefront of Digital Transformation, but they are also guiding other companies in their digital transformation journey. We interviewed Marta Fernández, Marketing Director of IBM in Spain, Portugal, Greece and Israel to understand her perspective.
Previously we talked about how retail companies are facing a radical change due to Digital Transformation , this time we wanted to look at the other side of the coin, examining the companies that are leaders in Digital Transformation or that are guiding others along this path. To do so we met with Marta Fernández, Marketing Director of IBM in Spain, Portugal, Greece and Israel to talk about IBM's digital strategy.

IBM: "The real challenge of digitalization is knowing how to face the list of austria consumer email complex transformation it requires"
International Business Machines Corp. (IBM) is an American multinational corporation that provides hardware and software solutions, financial services, and a wide range of information technology (IT) services. IBM's operations include five areas: global technology services, global business services, software, systems and technologies, and global financing. Along with IT services, it also offers business consulting, applications, and outsourcing. Its main goal is to guide other large companies in achieving their own Digital Transformation.