Which brands and segments grew the most?

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The most valuable brands in the world - origin

The Chinese alcoholic beverage brand Maotai grew the most over the past year , by 58%. It was followed by the popular social platform Instagram (+47%), the Canadian sportswear retailer Lululemon (+40%), the American retail chain Costco (+35%) and Netflix (+34%), the American paid online provider of movies and series. Other brands in the ranking are reflected in the image below:

TOP 10 most valuable brands in the world
In terms of individual segments, the largest increases were observed in the trade (+21%), technology (+10%) and insurance (+8%). Conversely, the largest decreases were recorded in segments such as energy (-22%), banking and automotive (-7%).

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The world's most valuable brands - segment development

Newcomers to the rankings
Five newcomers appeared on the list in 2020:

TikTok (#79), a Chinese mobile application and social network for sharing short videos,
UnitedHealthcare (#86), an American healthcare provider,
Bank of China (#97), one of the four largest state-owned banks in China,
Lancôme (#98), a luxury French cosmetics brand,
Pepsi (#99), a sweet carbonated soft drink of the cola type and the biggest competitor to the world-famous Coca-Cola.
The world's most valuable brands - newcomers

We will see in the coming years whether these brands will rise to higher positions.

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