Some people believe that a lack of information makes a website ineffective. This idea is often refuted in practice, since it helps to attract more attention directly to the product being presented. It is important that the key element, being the foundation, hides the details behind it. However, a laconic expression can hinder search engine promotion , since the page does not contain the necessary amount of information in comparison with competitors from the TOP-10.
Recently, the following trends have andorra company email list become fashionable in design:
street art aesthetics;
anti-design brutalism;
anarchism.
Everything impossible has become possible: asymmetrical layout, loud colors, drawn elements, chaotic order of their arrangement and even overlapping each other. However, there is one caveat - this should not interfere with the user or irritate him.
Promo site for the Meccaland beauty industry festival with a design that goes against the rules
The trend is quite interesting, as it encourages us to go beyond traditions and create something original and interesting, rather than adapting to given patterns.
It is important to understand that such an interface is unlikely to be appropriate for sites with serious topics that require a certain focus on information. But for creative events or, for example, online stores for a young audience, it may be quite organic.
Variable fonts
Recently, browsers have started supporting variable fonts, i.e. single font files that allow you to customize typography on a website. Thus, you can change the distance between letters, their style, thickness, and create the perfect font for a specific task.
By using different variations of the font used in one design, you can place emphasis and achieve contrast between the main and additional information.
Soulcraft Variable Font
The design when using such fonts is filled with dynamics and energy. And in combination with the trend of restrained animation, you can achieve a solution that will impress everyone.
Since browsers have recently started supporting variable fonts, before using them, you need to make sure that they display correctly on the devices and programs that your target audience uses.
Craft elements
The demand for craft elements is returning again, thus showing some cyclicality. This direction is in line with the general trend, which is expressed in the rejection of strictness and accuracy in style. Website owners increasingly want to see hand-drawn illustrations and fonts, textures and grainy effects on them.