If you've never heard of GA, your biggest question might be: what is Google Analytics (GA) for? In short, it's used to assess your website's performance and help you and your team make smart decisions. This way, the results get better and better over time.
In practice, Google Analytics (GA) is a free platform that collects and compiles all types of data related to website visitors , and transforms this compilation into complete and easy-to-understand reports.
Their biggest advantage is the ability to customize them by selecting a dimension, metric, chart type and segment. This way, you can check the factors that are important to your company and understand whether the website has achieved the expected results .
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Additionally, there are 6 main types of reports generated by GA . See below what they are and their characteristics.
Real time
It involves monitoring user activity as it happens. In other words, the data is updated in real time. This means you can go to your website and see who is online, adding something to their cart or making a purchase.
Target audience
It indicates where users are, what their behavior is, how long they interact with content , how often they access the website and what device they use. In addition, it is a way of knowing who is looking for your products or services and is more likely to make a purchase.
Acquisition
Shows how visitors arrived at your site, whether they came from social media, a Google search, or any other source. This report lets you know whether your campaigns are effective . For example, if you've placed an ad on Google but the traffic is coming from social media , you might want to rethink your strategy.
Behavior
Shows how visitors interact with your website.
It indicates, for example, information on how many screens were viewed in each session, the typical duration of an access, etc.
While it is useful for any content, it is best suited for slideshows and videos.
Goals
It indicates whether the established goals were met by users, that is, whether they are acting in the way you want, for conversion to occur . More than that, it analyzes how different sources, device categories, media and channels help to achieve the established goals .
E-commerce
It shows whether the objectives defined for account access and product sales are being achieved. It also relates to your revenue goals.
If you have an online store, using Google Analytics (GA) becomes even more important, as it has specific functions . They can help you understand key points of your business, such as: