Obviously our platform is not the only one on the market

[sadiksojib35]

This does not mean that you plan to sell to all 50 thousand companies. This is the capacity of your market, and even 5% will be a great result. However, you will be able to tell both yourself and investors: the market size is 2.5 billion rubles, my goal is to capture as much as possible.

The TAM metric is also often used when assessing the prospects of an advertising campaign. For example, we want to launch a campaign aimed only at training centers. We will have a more specific message and our armenia whatsapp number data own value proposition for them. Then, before launching, it will be important for us to calculate the TAM with an eye specifically on training centers to understand whether such a campaign makes sense at all. Maybe there are only three of these centers in the country.



What is SAM
Such companies already exist and actively sell. Before launching our project, we must analyze their experience and results in detail.

Here SAM (Served Available Market) will help us - calculating the market share that is already covered by competitors. These are companies that are already paying for a similar product, which means that if we can displace competitors, we will take their place.

Let's imagine that in our example only 15% of companies pay for such a solution, and the rest do everything themselves.

SAM will be 50,000 companies x 15% x 50,000 rubles = 375 million rubles.

Note that SAM is calculated based on your subscription price, not your competitors' prices. That's the whole point: it's the money you could have saved if you'd made a better or cheaper product. Roughly speaking, it's lost profit.