Does the order of words in a query affect anything?

[sumaiyakhatun26]

Yes, it does. John Mueller, Google's lead SEO analyst, says : "If you change the order of keywords in the title, don't expect it to have any impact on the page's ranking. If you want to test which title works best, find other testing methods (user surveys, advertising, social media)." But the trick is that Mueller is talking about rankings, not how a site is presented in search results.


They are different things. WE WILL PROMOTE YOUR BUSINESS Read list of chile whatsapp phone numbers more Compare the results Let's try to compare the search results page with different word order in the keyword. First, let's compare the search results page for a commercial query, then for an informational one. "Yandex" For example, let's take the information query "why do mushrooms taste bitter": Open in full size Top 6 results for the information query "why mushrooms taste bitter" in Yandex Open in full size Yandex search results for the query "why are mushrooms bitter" As we can see, the Yandex search results page with different word orders in the information request is practically the same.


Only the sites on the edge of the top 5 have changed. Now let's take a commercial request - "buy a Samsung TV inexpensively": Open in full size Search results in Yandex for the commercial "buy a Samsung TV cheap" Pay attention to the size of the paid search results. They are all large stores and federal aggregators. Let's change the word order in this phrase again and look at the result: Open in full size Search results in Yandex for the same query, but with the word order changed – “cheap samsung tv buy” Yandex is not sensitive to changes in word order in either informational or commercial queries.