Do you want to engage consumers with your brand and find out which digital marketing strategies generate the best results? Brand lift is the answer. This is a paid media technique that measures the impact of corporate communication with customers. Therefore, it indicates the need for improvement and which actions bring the expected results.
For this reason, this marketing and communication strategy is based on satisfaction surveys , which provide important insights for making informed decisions. However, there is still more to know about this practice.
That’s why, in this content, we explain the concept, how el salvador phone number resource it works and how the technique can be applied to benefit your company. Did you find it interesting? Keep reading and find out more!
After all, what is brand lift ?
Brand lift is a technique for measuring the results of marketing and advertising campaigns. To achieve results, it considers the impact of messages on both consumer behavior and perception as they go through their purchasing journey.
In other words, through this strategy, you identify what buyers think of your products and services, whether your company is on the right track, and whether you will have a good return on investment (ROI).
Since we’re talking about ROI, how about checking out a video on the subject?
If the results fall short of expectations, you can make adjustments to your campaign to change the direction of the expected effects. It also identifies brand awareness and interest , consideration, purchase intent, and favorability. This way, efforts and resources are optimized to achieve the objectives set.