How many markets do I focus on?

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On the other hand, for some markets, you will need to develop websites in different languages ​​that also accept the local currency as a means of payment. Local buyers are more willing to buy when the experience is in their language and currency.



Based on my experience, I would also add that, however lucrative it may be to expand “globally”, we should do it little by little, focusing on one or two countries with very similar characteristics. The Spanish proverb says that if you try to do too much, you do little. If you really want to enter a market, you have to know it and dedicate all your 5 senses to it. Neither Europe nor Latin America are markets in themselves, but rather geographic locations with some points in common, but with many other different markets uganda telegram database that will have to be attended to taking into account different social, economic and cultural aspects.Some time ago we were looking at how the CANVAS model for generating business models works, where we studied the 9 aspects -at least- that we should pay attention to when creating a business and generating resources.

Today we are going to look at some other important questions that we should ask ourselves when expanding our business beyond our borders.

How solid is my “home” business?