– We tend to base our purchasing decisions on trust .
Therefore, Neumeier believes that building a charismatic brand can constitute a sustainable competitive advantage over time , and to do so, he advocates aligning the company's strategy and its creative elements in a 5-phase process:
1. Differentiation. Focus on why we are different.
2. Collaboration. He gives us the example of how hundreds of collaborators united kingdom telegram database are needed to build a cathedral or make a film.
3. Innovation. Use creative thinking.
4. Validation. Testing our ideas.
5. Practice. Just like people, brands must follow their own patterns of behavior.
Here I leave you with the presentation for you to enjoy.We are already waiting for the first winner of the mug to send us a photo and today we will give away the second mug!
For all of you who haven't participated yet, there are two more mugs like this one that can be yours: