A chain of stores produces and markets products designed by its community of customers. A chopping board with an integrated container, a holder to keep your bag handy in the car or a kit to keep your bicycle seat clean are some of the products designed by customers that the Tchibo chain will put on sale.
The Tchibo chain of stores is carrying gambling data brazil out a crowdsourcing project called Tchibo Ideas. Starting in July, the chain will expand its product range to include ideas shared by its customers on the Tchibo Ideas platform.
One of the products designed by customers and produced by Tchibo is a chopping board with a built-in container for collecting cut food, designed by a consumer in Stuttgart and sold for 12.99 Euros. Later, a toilet brush with a child-proof mechanism, designed by a customer in Berlin, will be available for sale at 15 Euros.
Tchibo will present at least six products designed by its clients in this innovative crowdsourcing project , which consists of putting the development of tasks in the hands of an indefinite group through a general call for proposals. In this case, Tchibo puts the development of new products that meet their needs in the hands of its community of clients, in order to then produce and put the best projects on sale. The proposals are collected on the Tchibo Ideas platform .
Tchibo has been tapping into “ideas from the masses” for a year now. The crowdsourcing platform aims to bring together consumers, designers and inventors to develop solutions for everyday life. Tchibo hopes to achieve a high level of customer loyalty with this strategy. The portal already has 6,000 members.