Podcast . Podcast is one of the formats that has grown the most in consumption in recent years. We have less and less time to read and podcasts are combined with a multitude of daily tasks: driving, working, cleaning... Through podcasts we can position experts in the topics that interest us and create brand awareness of brands and products.
Ebook . This format is particularly useful for capturing leads. We offer more in-depth content and in exchange we ask for the user's data to download it; in this way we insert it into our database and we can start a cycle of communications with him.
Infographics . Infographics allow for greater creativity in design and are perfect when providing data and statistics.
Case study . As we said before, companies appreciate the reliability and list of indonesia consumer email trust we project, so success stories that demonstrate our good work are an excellent format to convince potential customers and improve our image.
A question that may arise is how often it is advisable to offer content. It all depends on our goals, the number of Buyer Personas we have and the ability to generate that content (own resources). We then create editorial content that combines funnel levels, BP and themes according to priorities.
Once created... How do we share it? This is usually another of the most common doubts. The main distribution platform for our B2B content will be our website or blog. And if we talk about social networks , the king of B2B marketing is LinkedIn . With more than 310 million active users per month, it is the professional network par excellence, followed by Twitter and Facebook.
Content marketing is full of challenges in a digital environment with high competition and consumers who are accustomed to short attention spans. This should not discourage us, on the contrary; it is an incentive to invest resources and creativity in creating attractive, captivating, effective and unique messages . You know what they say: in marketing, content is king. Treat it with the care it deserves and the results will reward you.