WhatsApp Business App or API or Omnichannel?

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Though often collectively known as WhatsApp Business, the messaging platform’s offering for commercial users actually comes as three deployment options.

WhatsApp Business belgium telegram is a free to download app designed to help smaller scale enterprises communicate more effectively with their customers. In addition to all the features of the standard consumer WhatsApp messenger, the WhatsApp Business app includes tools like quick replies and labeling to help small businesses automate, sort, and quickly respond to customer messages.

The WhatsApp Business app is ideally geared toward “micro” businesses employing one to six people. It has no support for multiple users, so in effect only one person in the company will be able to respond to customer queries using the registered number for the business. This limits the app to low query volumes, and/or organizations that designate a single agent for customer support.

In addition, WhatsApp business app users can only broadcast a message to 256 contacts – each of which you must manually add to your phone. The ideal customer profile for the app includes mobile or business-to-consumer (B2C) customers who need immediate assistance while making a purchase. Unlike session-based live chat, the WhatsApp Business app lets customers respond to conversations in real-time or at their own convenience, without losing conversation history.

The WhatsApp Business Platform provides a step up for businesses that need to handle more support requests than the WhatsApp for Business app can accommodate. It makes it possible to integrate the WhatsApp API (Application Programming Interface) into your existing tech stack for more complex business needs.

In this way, the WhatsApp Business Platform extends WhatsApp Business app functionality to more than one device. This makes it ideal for micro businesses that wish to scale up to a new lev