You can use these tools to understand the competition and search volume of keywords, find the most suitable keyword group that best represents your company's products or services, and avoid those keywords with high competition or no search volume. Then write content for the keywords you are going to optimize. (You can read this article "How can B2B foreign trade companies do a good job of SEO content?" ) Remember to insert keywords naturally and don't over-stack keywords.
ahrefs keyword search results
(Ahrefs provides data on keywords and corresponding topics related to a keyword)
In addition to including keywords in the content, core keywords can also be inserted into the title and subtitle of the article.
In order to ensure the richness of the content, it is also necessary to insert pictures or videos related to the content. The alt tag of the picture can insert core keywords . Google attaches great importance to the user cyprus b2b leads experience related to pictures. Good labeling can help search engines understand the content.
Image Optimization
For more information about image optimization, please read "Teach you how to optimize independent website images, a few tricks to help Google ranking! "
As mentioned earlier, longer content often has more external links, and external links are very helpful in improving the search ranking of web pages. Inserting external links with good weight and high relevance can increase the credibility and reference value of the content. Regarding the content of external links, "Long Article + Mind Map, Quick Start for Foreign Trade Google SEO" also explains it.
Of course, if there are other pages on the site that are highly relevant to the content of the article, you can also use some internal links appropriately , which is helpful for establishing the link structure of the website content and improving the weight of the content page. For example, in this article, I quoted the link of the article previously published by the official account.
Another point is to update the content regularly and continuously optimize keywords . Google likes updated and continuously improved content.
Ok, having said that, although long content has its advantages, how can we reasonably and effectively increase the number of words in an article?
First of all, it is definitely not okay to increase the word count by using meaningless, repetitive content. To be reasonable and effective, it must not affect the logical structure of the content, facilitate users to read and understand, and provide value.
As I mentioned before, the bigger the topic, the more comprehensive it needs to be to write well, which also means more words are needed. How to judge whether the preset word count is reasonable? For example, should an article be 1,000 words or 3,000 words? First, you can refer to the word count standards for different content types in the second part. Of course, you also need to look at the value of the content. For example, if I write an article "How to set the image alt tag", it is obvious that the value of the topic "How to set the image alt tag" does not need to be long-winded, and 1,000 words or less is enough.
Use long-tail keywords. Long-tail keywords are relatively more specific and detailed, and can accurately express the user's search intent. For example, "Sleep" and "Tips for improving sleep quality naturally".
Use citations and indicate the source of the citation. Appropriately cite other professional resources or authoritative sources related to the content topic. However, excessive citation is not advisable. Ensure the originality of your content, rather than quoting throughout the article.
Use user reviews. If your company has collected some user reviews for its products or services, you can also add them according to the content you want to write.
Add details and information. For example, if I wrote an article about treating insomnia, I can find more cases and data to enrich the content.
FAQ in the article. Consider the questions that readers may have based on the topic of the content, and provide specific answers to these pre-set questions at the end of the article.
FAQ Example
I have talked so much today. In fact, no matter how many words are in the article, whether it is long or short, only valuable content is good content! There are many factors involved in doing a good job in SEO optimization, and the length of the content is only one of them. Only by grasping all aspects and doing it well, can your website have a surge in traffic and rank at the top one day.