Featured snippets from Google Search

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Of course, in actual optimization, not all long-tail keywords can be completely divided into two categories, so some people call these long-tail keywords "weird" ones.

3. “Strange” Keywords
Most SEO research classifies long-tail keywords into only the two categories mentioned above, but SE Ranking proposes a third category - "weird" ones.

"Odd" keywords can be specific to a single topic, but also cover broader topics like supporting keywords.

For example:

? Long-tail keywords with location croatia b2b leads modifiers (pointing to a city or region). For example, "Best gluten-free bakeries in Guangzhou", "SEO services in Guangzhou"

? Seasonal queries. For example, “Fashion trends 2023”, “Summer grilling recipes and ideas”

? Long descriptive names of specific objects. For example, "South China National Botanical Garden", "how I met my partner"


"Guangzhou" is a location modifier, indicating that the user is searching for this term because he is interested in gluten-free bakeries in the specific place of Guangzhou; while "Best gluten-free bakeries" indicates that the user wants to search for a broader topic related to gluten-free foods.

As for the types of long-tail keywords, you only need to understand them. We still need to see what role long-tail keywords can play in SEO optimization and how to optimize them.

2. Advantages in SEO
So what are the advantages of long-tail keywords in SEO optimization?

1. Long-tail keywords are less competitive and easier to rank
If I want to create a blog about "sleep" common sense, there is no doubt that the word "sleep" has a large search volume, which will definitely bring a lot of traffic to my blog.