Lead Management (Delio - Part 4)

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And in our minds, Marketing and Sales teams often fail to understand that we are part of the same thing. We have a Marketing Funnel and a Sales Funnel . Sales says that Marketing leads are bad and Marketing says that Sales doesn't close anything. And that's how our teams spend their lives.

This problem has been exacerbated because the traditional way of working is: Marketing does not give Sales anything until it believes it is properly qualified.

But what if Sales is part of that qualification? Because let's not forget that in the end, automatic methods of nutrition and qualification are not infallible and almost always require human interpretation. What if Sales Azerbaijan Telegram Database drops a little to the center of the field and the team doesn't split in two?

That's why I like Inside Sales , who play that invaluable liaison role. That link between the field sales teams and the automatic qualification of Marketing. They are supportive and come down to help, to qualify, and some very good ones are even capable of scoring goals!

As well as Inside Sales , there are people who work in call centers . People so skilled that we don't even need to see their faces for them to sell to us
But we can improve the connection between Sales and Marketing not only through profiles. What if Marketing attended Sales meetings to see the real perception that the sales team has of the leads they are generating? What if we implemented Agile methodologies in Sales of which Marketing is an integral part? This week I will resume my posts on Scrum Sales , to delve deeper into these concepts.