Since not everyone has a sociology degree, we're going to explain what Generation Y is.
Generation Y is commonly referred to as those born in the 80s or 90s, or even up until 2000. Their value system has been turned upside down by the arrival of the Internet, television and video games, and they have less trust in traditional value bearers. south africa whatsapp data
They are very different from traditional buyer profiles, because their references are not the same. They are the only generation of workers not to have experienced the pressure of the Cold War or to have lived in a country at war. However, they have been constantly bombarded with the "duty to remember."
In terms of sales pitch, they didn't experience the highly oriented post-war pitches. Generation Y grew up with mass advertising and very pushy pitches , from which they tend to distance themselves.Analysts carry a lot of weight. Like colleagues, but product brochures or sales documents are becoming less and less important.
If you read us from time to time, you know that we have a good solution: digital!
A good content marketing strategy (Inbound) will help decision-making buyers, their entourage, but also analysts. It can even include these analysts in order to carry the message further, further (and stronger?).
It is certain that digital presence, given the panorama of responses obtained, is becoming a must-have for most companies that sell in BtoB. It is a very good way to publish case studies, news, product information, but also to generate leads for your salespeople. Face-to-face meetings are not dead yet!
They work especially better than presentations via the Internet!