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If you notice that your subscriber count has suddenly started to decrease, it is important to quickly find out the reason for this decrease. Analyzing your mailing statistics can be useful, and surveys in which you can ask customers who have unsubscribed to indicate the reasons for their decision can also be a useful tool.

Implementing the following six steps can help you develop an effective SMS marketing strategy and gain a deeper understanding of your customers’ needs and preferences:

Track and analyze statistics. Regularly analyze data peru b2b leads about SMS campaigns in messengers (WhatsApp, Viber, etc.) to improve approaches and adjust strategy in accordance with customer reactions.
Getting feedback. Offer to fill out surveys after unsubscribing to find out what exactly they didn’t like about the newsletter.
Customer focus. Strive to get closer to your customers by understanding their needs and preferences in order to create offers that will be of interest to them.
Personalization of SMS mailings. Put the necessary emphasis on personalization of content so that each client feels that the offer is created especially for him.
Innovate: Constantly look for new ideas and technologies to improve your SMS strategy to stay on trend and attract attention.
Test different approaches. Regularly test different types of SMS and strategies to find the most effective solutions for your audience.