Your website address is one of the first elements that search engines and your prospects will encounter. It is the gateway to your content and, as such, it must not only be trustworthy, but also appear to be so; hence the importance of structuring an SEO Friendly URL.
This involves combining factors related to accessibility, usability and organic positioning techniques that, ideally, should be applied from the beginning to avoid creating long, uncredible addresses with no semantic value, which could take away qualified traffic from your website or corporate blog .
So how do you generate a friendly URL? Follow these tips:
1. Include keywords
This is essential so that search engines like Google maldives b2b leads and your visitors clearly know what your content is about. For example, imagine that you write an article about the characteristics of an effective thank you page, and you define that these last four words will make up your keyword ; then the structure of your URL could be “ https://blog.domain.com/thank-you-page-effective ”. But as recommended by the Digital Marketing agency , Reliablesoft.net, you should use your keyword in a natural way and without repetitions ; that is, avoid a forced version like “https://blog.domain.com/thank-you-page- ... -effective”.
Learn how to generate a SEO Friendly URL
2. Be careful with the length
Rather than obsessing over a specific number of characters, it is necessary to keep URLs as short as possible, without losing their value; because although search engines are prepared to process long lengths, they do not benefit the user experience and are not recommended in terms of usability. Now, if you prefer to focus on a more specific length, think of addresses that do not exceed 60 characters; it is a number that allows you to move between various alternatives.
3. Minimize dynamic URL strings
Although these are traceable by search engines, having a URL with unattractive parameters, such as “ category_id=16&design_id=8 ”, will not provide semantic value and will be more confusing for Internet users. For this reason, it is preferable to have static URLs, with clear and descriptive structures, such as “ https://www.domain.com/tips-for-generating-leads”.
4. Adjust it to the title of the content
This doesn’t necessarily mean that it has to be the same as the title; in fact, you can make a variation to make it more concise and less extensive, as shown in the image. What’s more, if your title includes numbers, it is also possible to exclude them from the link, because they are not relevant to positioning a URL or increasing its click-through rate. That is, you can choose “ https://www.domain.com/inbound-techniqu ... onversions ” instead of “ https://www.domain.com/10-inbound-techn ... onversions ”.
5. Use 301 redirects for URL changes
If you need to move your site to a new domain, optimize your URLs, or simply fix duplicate content issues, 301 redirects will let search engines know that the address has changed and, as well as visitors, access the correct page. How to implement them? According to the Reliablesoft.net agency, a good method is to access your server's .htaccess file, although to do so, the latter must run Apache, an open source and free-to-use software. Now, if you're not very familiar with the subject, you'll probably need technical advice; but you can also check out the Apache .htaccess Tutorial .
6. Avoid blank spaces
When these spaces are maintained, the famous and undesirable “%20” appears, which reduces the quality of the link, making it less readable. For this reason, for a SEO Friendly URL, it is advisable to fill these spaces with hyphens (-), so that the words are indexed separately, and not together as would occur with underscores (_).
7. Use as few folders as possible
It is recommended to work with a maximum of 2 folders, to improve the indexing of your website and avoid something similar to what happens in the image, where users would have to go through a series of categories before reaching the final information.
8. Generate one that is readable by humans
A URL with indecipherable parameters does not comply with the usability characteristic, it generates distrust in users, because they do not know what content they are entering and, therefore, it is not a good element for organic positioning. It is essential that the address of your website is not only understandable for search engines, but also for Internet users.
Indeed, although optimizing online addresses can be a complex process, it is necessary to evaluate their structures, and even consider this analysis when you audit your blog or website , to check if they actually meet the characteristics of a SEO Friendly URL; that is, safe, reliable, simple and semantically valuable.