Everything we are going to say only applies to sites that already have decent traffic. If you launch your website and it only has 20 visits per day, you should of course try to attract more people by developing a good content strategy. philippines whatsapp data
Generally speaking, attracting traffic can't be a bad thing. But it's not necessarily the right thing to do for your business.Everyone who starts out on the internet thinks this way. “If more people see my site and my content, then I will definitely get more exposure and find more customers!”
Well, not necessarily. More traffic brings more visibility, that's for sure, but you have to think about who you want to attract!
If you own a plumbing business, there's no point trying to attract people who aren't looking to fix a leak or replace a shower.Let's take a simple example. Let's say a website attracts 10,000 visitors per month.
Out of those 10,000 visitors, it generates 100 leads, which is 1%. If traffic increases by 50%, and reaches 15,000 visitors, the site will probably generate 150 leads.
What if it were possible to keep this traffic and generate 300 leads instead of 150? That is, to double the number of leads, without necessarily affecting the traffic?
This is the principle of conversion rate optimization, often abbreviated CRO, for Conversion Rate Optimization .
By changing the layout of your website, changing the color of buttons, or adding larger CTAs, you can optimize conversion on your site.
If you already attract qualified traffic, it is better to optimize the conversion of these Internet users. The goal is to try to attract more people, who will not necessarily be more qualified. However, making your brand known on the web can help with word of mouth.