Marketing and Content Marketing . This marketing is not bad, in fact it is very good. It only has one defect: It may be lame. Lame like a table that is missing a couple of centimeters on a leg, so even if we manage to attract a lot of people, what we do not manage to do is meet their expectations. Only each company, each Marketing director, each CEO knows how lame their table is.
Inward , but unlike Outward Marketing, this Marketing has to break the barriers of the department and permeate the rest of the company's activities.
Inward Marketing is not a question of money. It is a question of stopping for a moment what we are doing and understanding if we are doing it well. Sometimes, it means stopping Outward Marketing, even stopping selling and Belgium Telegram Database focusing on current customers, sometimes it means throwing the product in the trash and starting again. As you can see, Inward Marketing is a strategic activity, not a tactical one, and therefore, it must be supported by management.
The good news is that when we start doing Inward Marketing and making sure that we put Marketing to the benefit of the product, sales, support and customer service - and not just communications - good things start to happen:
Loyal customers
Cost savings
Consistency between what we say we are and what we really are
We grow with greater control over our processes
Today's lesson, ladies and gentlemen, is that it is not enough to say that we are good, we must also be good.Where is everyone? Ssshh, there is only silence here. They call it “ the syndrome of silence ”. Blogs full of content and empty of voices, opinions, doubts, questions, controversy, debates.
Marketing is born in the Marketing department
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