Having a company blog is an opportunity to explain the way you work in more depth. A blog can help you find many customers because you can create proximity with your prospects by explaining your vision of the market. You show your expertise in your market by highlighting your know-how. You can also show your successes and describe what sets you apart from your competitors. netherlands whatsapp data
Because you have a lot more space on a blog than on your website. If you've been involved in creating your company's website, you know that space is limited. There are a lot of things that we would like to add but that are abandoned due to lack of space or design.
But if you blog regularly – between 2 and 4 times a month – you have one opportunity per week to express your point of view on your market. Not to mention that by optimizing the content for search engines, you will undoubtedly recover traffic.
It's also a great opportunity to answer the questions you get asked the most, or the counter-arguments you get.But here's the thing: in an SME, resources are not unlimited. Financial resources first, but also more simply human resources. Your time or that of your employees may seem better spent doing something other than writing on the internet.