understand the needs of the individual customer ;

[nrumohammadx1]

The trend is clear. And the most urgent question that anyone involved in marketing and customer care in the utility sector must ask themselves is this: in such a dynamic and constantly changing scenario, what are the most effective strategies for retaining customers ? There are two answers, almost disarming in their simplicity and valid since the existence of commerce:

address him directly, as an individual .
Knowing how to analyze data is essential
Knowing your customer, precisely. Understanding their needs and almost list of angola consumer email anticipating them: this is the oldest and most effective method to keep them close, "for love" and not "by force" (as in all the happiest and most lasting relationships, in short).

For the owner of the small grocery store down the street, it was easy to learn the names and preferences of his customers, anticipate their desires, tell them about his products and have a chat. In a word: build their loyalty.

The playing field on which those who deal with marketing and customer care in the utility and energy sector find themselves operating on a daily basis is very different . How can you think of addressing individuals when the audience you are “talking to” is made up of thousands, or millions of individuals? It is a difficult challenge, but today the most advanced digital marketing technologies offer useful tools to overcome it.