Use psychology

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tanjimajuha20
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Joined: Thu Jan 02, 2025 7:23 am

Use psychology

Post by tanjimajuha20 »

In a rapidly changing world, marketing, like other industries, must constantly update itself to stay relevant. Every year, new marketing tools appear, making product or service offers more and more interesting to customers. Today, we want to talk about marketing trends (including SMS marketing) that will be popular in 2020.

Get closer

A more demanding belgium telegram generation of customers demands trust, personalization, high levels of service, and reduced time and resources spent interacting with brands. Therefore, the trend towards deeper market research and creating more enjoyable and memorable experiences will prevail in 2020.

Marketers will engage with consumers on a more personalized level, both before and after purchase. This will require deeper analysis and understanding of customer needs.



The trend toward studying psychology logically continues and complements the first trend. Modern realities require marketers to know not only what traits are associated with certain demographic data, but also to understand customers much more deeply.

This trend is based on the desire of marketers to make a quantum leap in understanding the context of decision-making. The current approach, which favors customers with certain demographic categories, often leads to a distorted view of the target audience. Age, gender, ethnicity and geographic characteristics, although important for understanding customer behavior, by no means provide the full picture. All of these will fade into the background, while behavioral and psychological analysis will take center stage.

Have a dialogue

The time of one-way communication is coming to an end. Today, customers want to interact with brands, see the people behind them, and feel important. Two-way communication with company representatives on social networks, messengers, and through website forms is becoming commonplace.

In these circumstances, SMS mailings must change. They must gradually move from a simple one-way distribution of information to a two-way communication with customers. This can be done with SMS messages, as including a link in the text allows you to redirect customers to your website or another platform for interaction.

Reputation is everything

Since reputation has always been highly valued, it is difficult to see new trends in this area. But in 2020, it is receiving special attention.

In the age of the Internet and wide availability of information, customers can easily check any company before making a purchase or using its service. Therefore, if your reputation is "tarnished", then even the most professional marketer will not be able to increase your sales. Real value and quality should be in the first place, because only they will ensure customer loyalty and stable sales.

Equally important is the transparency of a company’s activities, which also greatly affects its reputation. People are increasingly aware of environmental and ethical issues and do not want to buy from brands that are not environmentally friendly or that harm other people or animals. In 2020, charitable initiatives and social issues will come to the fore, and companies that strive to emphasize their social responsibility and respect for the environment will have an advantage over their competitors.

These marketing trends, which first emerged in 2019, will continue to evolve in the coming year as the industry tries to keep up with the needs of modern society.
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