SEO positioning takes into account dynamic variables that change as search engines improve their algorithms or the web structure changes to satisfy users. Learn about some of the latest SEO trends.
Google is constantly updating its algorithms and modifying, to a greater or lesser extent, the “rules of the game” in terms of SEO positioning.
Its last major change was in December 2020 , after two major updates during the year. Why should you care? Because changes to the methods for crawling and organizing web content in the search engine can affect your site's visibility.
Therefore, taking into account the latest SEO trends is not only a great option, cayman islands lists but a decisive step.
SEO trends 2021: 10 trends you should consider
What's coming up in 2021? What projections should you consider to improve your organic positioning? Below is a list of 10 guidelines that will guide the execution of SEO.
1. Artificial intelligence will occupy a primary place
RankBrain is an artificial intelligence (AI) algorithm from Google that was introduced in 2015, and that plays an important role in the SERP search engine ranking factors .
It delves into the experience signals that the user reveals from their search, and learns from them on its own.
In this way, the algorithm can be based on factors such as click-through rate and time spent on your site. Its goal: to understand the user's search context.
For this reason, the SEO positioning techniques developed must focus on making the search experience captivating, through content that stands out for its usefulness and whose web design facilitates navigation.
2. Mobile content becomes a necessity
Internet traffic via devices other than computers is growing by leaps and bounds. In fact, global mobile data traffic is expected to grow almost sevenfold between 2017 and 2022.
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10 SEO positioning trends 2021
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