Include smart user onboarding email sequences

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Titles are the first port of call when your emails reach people's inboxes. To get subscribers to open your emails, make sure your title is:

Clear, Not Clever: It’s tempting to shock people with clever wordplay. Don’t do this because they’ll get confused and won’t click on your headline. On the other hand, people quickly understand a clear headline and are more likely to click on it.
Specific, not generic: People ignore generic things because they consider them irrelevant. But a specific headline tells them exactly what to expect. Because they know what to expect, they will click to get it.
Benefit-focused, not feature-focused: SaaS brands love to show off their product features in marketing materials. But the headline is not the place for that. Going deeper into how those features will benefit people is the best option. People respond better to buzzy benefits than dry features.
Here's an example of a simple but effective argument from

Source: SaaS Email Templates
Source: SaaS Email Templates
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After the subject, work on the body. Here are some best practices for writing a compact email text:

Draw readers in with a strong opening.
Use a simple conversational style.
Embrace short sentences and paragraphs.
Include a CTA to drive action.
Guide with the most important information.
Keep your message short.
2. Segment users for personalized content.
People consume and respond to relevant messages.

That’s why segmenting your users is one of the best things you can do to make your emails extremely relevant.

The result?

You will have engaged subscribers who will click on y vietnam news latter our offers and generate more revenue for your SaaS business. Below are four typical segments that you can use to maximize revenue.

Free trial users.
Free trials are the gateway to a profitable SaaS business. More free trials mean more chances to convert trial users into paid users. Grouping people who are trying your software together allows you to send targeted emails to convince them to upgrade to a paid subscription.

New users
SaaS tools can be complex and a bit overwhelming. That’s why it’s crucial to pay special attention to new users and help them quickly get familiar with your software. Once new users are comfortable navigating a tool, they’re happy paying customers.

Loyal users
Another important group of users to target are loyalists. These are the customers who have remained loyal to your brand for years, giving you money month after month. SaaS customer loyalty programs ensure that this important group is rewarded and stays motivated to continue supporting the brand. Furthermore, loyal and satisfied customers become brand ambassadors and introduce your brand to more people.

Inactive users
Churn is an inevitable part of SaaS. No matter how great your tool and customer support is, some users will stop using your software. A smart SaaS email strategy triggers a series of emails aimed at winning back lapsed users. Offering them incentives goes a long way in making them fall in love with your tool again.

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In SaaS, the more customers you retain, the more money you make.

Customer churn is a key metric in the software industry.

A smart way to keep your sales high is to create a solid onboarding email sequence.

Here are some tips on how to perfect your SaaS email onboarding sequence to keep customers happy so they stick around and/or upgrade to higher plans.

Confirmation Email: Start with a confirmation email to ensure your subscribers are real people with real emails.
Welcome Email: Roll out the red carpet to users with a welcome email so they feel like they're part of something bigger than just a customer.
New Email Features: Inform users about new features in a timely manner and provide detailed instructions on how to use them.
Account Details Email: Include username and login details for easy access and safekeeping.
Emails on how to use the tool: Provide users with in-depth guidance on how to use the software to get the most out of it.
Support Email: Let users know where, how, and when they can contact you for support whenever they need help with specific issues.
Not all of these should be a separate email sequence. They are relevant themes that you need to touch on when onboarding new users. So you can combine a few of them.