6 Ways AI Can Help Improve Your SEO

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Artificial intelligence (AI) is a technological tool that has been integrated into different areas, managing to optimize various processes as well as being a support for the different teams involved. Discover how it can be integrated into your SEO strategies.

Artificial intelligence (AI) is a field of science that seeks to give computers and programs the ability to learn and interpret information in the same way that people do, but at a much faster pace . It has been implemented in various business and production sectors, such as marketing.

According to data from Statista , in 2021 the AI ​​market in marketing was estimated to be worth 15.5 billion dollars and is expected to reach 107.5 billion dollars by 2028. A reality that is slowly approaching, and which is currently already applicable to improving SEO strategies. How? We will tell you.

6 uses of AI in an SEO strategy in 2023
In recent years alone, artificial intelligence has made a huge leap forward, as evidenced by the 100 million active users that ChatGPT had in January 2023.

The truth is that this tool is very useful in generating textual content and helps improve productivity in SEO, but it is not the only program available, since there are others such as Grammarly or AlliAI, which together will help you:

1. Plan the SEO strategy
If you are not sure where to start in SEO or you want to get a second opinion cambodia lists quickly, you can ask ChatBots to give you guidelines for a positioning plan . What's more, in these same applications, you can find out about concepts that you have not yet mastered in order to create a successful strategy.

This is because AI has the ability to analyze historical data, patterns, and changes in search engine algorithms to assist marketers by delivering recommendations based on the information available to them.

For example, if you ask Perplexity’s AI to create a 5-step SEO plan, it will give you an answer to guide your strategy, along with suggestions for content created by other people.

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2. Analyze the keywords
With AI, you can analyze large volumes of data and identify the most relevant and popular keywords in a specific niche, using insights and databases like those provided by Keyword Magic Tool . This allows you to discover high-value keyword opportunities and adjust your content strategies accordingly.

For example, an AI-powered content generator can provide keyword suggestions based on analysis of current search patterns and trends, delivering next steps based on search ranking difficulty.