The main stages of SEO website promotion

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The very concept of website promotion is complex, as it includes a whole host of components. In today's article, we will consider the main ones.

1. Analysis of the site, topic and competitors
What exactly is done at this stage?

A) Analyze the visibility of the site not only for high-frequency queries, but also for low-frequency ones.

B) Conduct an analysis of competitors to luxembourg phone data understand what to focus on in a given topic, what is better in competitors' sites.

C) Mark queries for which landing pages need to be created and optimized on the client's site.

D) Conduct both regular analytics based on search results and systemic, for example, using SpyWords . Analyze competitors' queries.

2. Formation of the primary core of search queries

At this stage, an SEO specialist uses SpyWords to collect and cluster the semantic core into groups. It can consist of several hundred search queries (for small business card sites) or several hundred thousand (for online stores). The process of creating the core is long and, depending on the size of the site, can take a long time.

3. Internal optimization

of the site This includes:

A) Setting up automatic generation of Title, Description and H1 headings based on:
- Templates for categories
- Products
- Filters
- Filter intersections
- Pages created for geo-queries
- And the like

B) Generating page addresses on the site (bringing them to a human-readable form).

C) Optimizing filters: creating rules for generating URL addresses for filters and their intersections, meta tags, visibility of links to filters.

D) Increasing the speed of server response, loading site pages.

D) Removing duplicates using constant redirects, canonical addresses, noindex follow.

E) Creating an XML sitemap.

4. Creating internal interlinking

Often the reason for poor site ranking is the problem with filling the promoted pages with static weight.

It is important not only to create landing pages, but also to organize internal interlinking so that users and the search robot can easily get to other pages. Otherwise, they may not appear in the search engine index.

This problem usually occurs with optimized filter pages - a user can get to such pages by selecting a filter, but the search robot does not see it.

5. Content optimization

Unique meta tags (Title, Description, Keywords) and H1 headers of search queries are manually generated for those pages where it is needed. Also, texts are generated for the promoted pages of the site, including previously collected queries.

6. Improving the usability of the site

Search algorithms also take into account the behavioral factors of users on the site.

Here it is necessary to work on:

A) Not returning the user to the search results;

B) Increasing the duration of stay on the page.

7. External optimization of the site

The more high-quality thematic sites link to you, the more authoritative you become in the eyes of search engines. There are many parameters by which you need to build a link profile and select donors. SEO specialists can use permanent link exchanges, add natural links from forums.

8. Increasing the conversion of visitors to clients

This is a complex stage that requires knowledge of design, usability, email marketing and even the skills of creating high-quality content.

At this stage, they do:

A) Modernize order forms.

B) Add ways to contact managers via the website.

C) Change the colors of page elements to be more pleasing to the eye.

D) Work with reviews.

E) Set up trigger personalized mailings.

E) Add onboarding.

In this article, we looked at the main stages of SEO website promotion, take note of them and put them into practice!