Big Data: What is it? What is it for?

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In short, it was and still is a period of impetuous accelerations and we must absolutely not be caught unprepared, if we do not want to lose market positions, reputation and user trust (and it is evident that the three things proceed together).

In our previous article , we told you about the challenges of the present and the near future of the ISP sector . Now we want to focus more specifically on digital marketing for Internet Service Providers . Let's start from a fundamental awareness: the starting point for all digital marketing is a simple word, "data" .


“Big Data” is an expression that everyone has read or heard. It indicates belarus phone data something very simple (i.e. a huge amount of “digital information”), but with complex and multiple implications . Understanding these implications, and knowing how to exploit them is the key to the success of digitalization in every sector: from process optimization, to marketing and customer dialogue.

But let's take a step back and start with a more technical definition, provided by Gartner : "Big Data are very high-volume, very high-speed and/or very high-variety information assets that require innovative forms of analysis and interpretation capable of improving insights, decision making and process automation".