> Digital Luxury Experience: Discover when luxury goes digital in the free infographic!

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“My luxury” is a very personal revelation about one’s dreams, something rare, highly emotional but not inaccessible. It is experiential, it is intimate, it does not aim to activate processes of imitation or ostentation, it does not create business.


Luxury as a sector refers to companies that belong to the luxury sector and = bahrain phone data that are indicated, in different countries, by an official organization that represents them (in Italy it is AltaGamma) and that aggregates retail sales data to compose a macro-level estimate of the performance of the entire sector in that country. Luxury as a market is, in other words, the institutional definition produced by the surveys of consulting firms, extended to current use.


Luxury as a strategy refers to the fact that luxury is a very specific business model, which was invented by the first luxury brands that emerged in the post-war period. It has specific rules and prescriptions, different from those of fashion or a premium business model.



What is luxury according to marketing: 6 principles and a particular phenomenon to identify it
The five definitions contained in Kapferer and Bastien's book share a common core, based on six principles. A product and a service are luxury if: