The senses of purchase

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nrumohammadx1
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Joined: Mon Dec 23, 2024 3:52 am

The senses of purchase

Post by nrumohammadx1 »

Neuromarketing itself has demonstrated, for example, that our senses play a fundamental role in pushing us to purchase even without us realizing it.

For example, it is no coincidence that eggs normally sold in supermarkets bahrain phone data have a color tending towards gray and brown compared to white: the first two colors, in fact, are associated with a more genuine dimension and convince the consumer that they are buying healthier and less processed products. The one just described is a sensory branding strategy , which works because it exploits a truth, that is, that you buy first with your eyes (source: focus.it).

The same obviously applies to the sense of smell : it is certainly no coincidence that in many clothing stores there is an intense and recognizable scent in the air, just as it is no coincidence that there is a strong smell of grilled meat that can be smelled in a fast food restaurant or of coffee in a service station.

In fact, it has been demonstrated that the right perfume can increase in-store sales by up to 80%, as it is able to amplify the other sensations that a consumer experiences at the moment of purchase (source: independent.co.uk).
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