Today, however, it is a Microsoft

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Image: @ Freepik Paid traffic on LinkedIn is an advertising method where you, a manufacturer, wholesaler or retailer, pay to broadcast and direct advertising for your brand and products to the audiences you want within the largest social network of professional contacts in the world. It is worth remembering that this social network entered history in 2002, in the United States, on the initiative of Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vailant.



Today, however, it is a Microsoft company, which russia whatsapp acquired it in 2016 for 26.2 billion dollars. According to data from the platform itself : 80% (4 out of 5) of LinkedIn users are responsible for making business decisions; 100% (2 times) greater than the average Internet user is the purchasing power of LinkedIn users; LinkedIn audiences are 500% (6x) more likely to convert; 300% (4x) higher open and engagement rates than email ; 77% of marketers say Linkedin drives better organic results.



In addition, LinkedIn is the number 1 social network for generating Business to Business (B2B) leads. According to the platform's information, 93% of B2B Content Marketing professionals use this social network for Organic Social Marketing. In any case, LinkedIn can be very useful for generating paid traffic for your e-commerce.