The rebranding actions we listed above involve big decisions for your brand. To face any of these challenges, it is important to be clear about whether this is the right strategy for your business at this time.
Knowing the scenarios where this is a good alternative will allow you to better understand the meaning of rebranding and, with that, detect whether it is a technique to consider or not.
Changes in the ideal client or sales strategy.
Evolution in sales of a product.
Damage to corporate image.
Eliminate a bad reputation or prejudice.
Expand or recover the market.
Changes in the ideal client or sales strategy
As a company ages, there is a possibility that whatsapp data some of the pillars that supported it in the beginning may be altered .
For example, in the initial planning, a certain type of buyer persona , or ideal client, is defined , which is then modified. If this happens, it is likely that the entire communication strategy will begin to fail, as it is not addressing its target in the best way .
Rethinking your target audience and how to speak to them, then, will be some of the actions to put in place to establish a new and better bond with your potential clients .
Is it becoming clearer what rebranding means and when it can be a good strategy? Let's continue!
Evolution in sales of a product
In this case, we focus on the maturity stage within the life cycle of a product that is being marketed.
This phase is characterized by generating sustained sales. However, it is also possible that the item may need rebranding to adapt to new trends that are emerging.
Damage to corporate image
Any business, from small startups to large companies, including even cultural projects, can find themselves facing a deterioration in their image .
The root of this problem may be a legal accusation, a product failure, among others. In order to repair damage to the image that people have of a brand, the rebranding strategy is an effective alternative.
Surely, here it will be necessary to make strong and noticeable changes, from the logo and all the graphic representations of the brand to even its commercial name.
Find options for your brand in Tiendanube's logo generator.