Cheetah Digital boosts real-time personalization with

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The health crisis has wreaked havoc on the labour market and has shown that many companies and workers still do not have the digital skills to meet the needs of today's industries, which demand technological specialists. This last statement is one of the conclusions of 'Future of Work', a report commissioned by Google and prepared by McKinsey on the impact of automation on employment in the European labour market.

This study shows that, in 2030, despite the loss of jobs, we will face a shortage of workers in certain areas that will require digital skills. This difference between having or not having these skills could lead to a shortage of up to six million workers in Europe .

An increase in digital and technological skills can therefore lead to a higher phone data employment rate, especially in relation to information technology, computer programming and data analysis.

Google Professional Certificates
In order to prepare the population, the technology giant has announced Google Professional Certificates . These consist of four 120-hour training courses for which no prior training is necessary: ​​Project Management , User Experience Design , Data Analysis and IT Support .

In addition, in order to help close the opportunities gap in Spain, Google has announced 5,000 scholarships for online training specializing in Information Technology Support. These contributions will be delivered in collaboration with Fundae, Sepe and the support of the Ministry of Labor and Social Economy , as well as various local NGOs such as Factoria F5, FAD, FELGTB, Open Cultural Center and Secretariado Gitano .

The certificates are also supported by some of the main advertising agency groups in Spain, such as Accenture, Dentsu, IPG Mediabrands, Havas Media Group, Making Science, Labelium, Omnicom Media Group, Publicis Groupe, t2ó and WPP .