As we have already seen, there are different types of business objectives, differentiated by the time they might take and other characteristics. To give you more concrete ideas, let's look at some examples of business objectives that could motivate you to define your own.
Examples of short-term goals
All those objectives that are achievable or immediately executable.
1. Improve customer service by shortening response times by 40%.
Training staff and implementing better customer service can be almost immediate, as can the results it can have for the organization.
2. Generate offers and promotions that colombia phone data attract 30% more new buyers.
Any plan that can be executed overnight, and whose purpose is to attract new or more clients, could be considered a short-term strategy.
3. Join Instagram and gain 300 followers in a month.
With so many social networks, it can be difficult to decide which one to venture into, but using these digital tools for brand exposure or growth can be a short-term goal.
Examples of medium-term objectives
This category includes those objectives that will not be achieved immediately, but that do not require years to materialize.
1. Double my number of followers on a social network in a given time.
Doubling your number of followers on any social network will not be possible in a few days, but with an organic growth strategy, guidelines, better content and other features, your followers will surely begin to increase.
2. Define two customer profiles to attract more potential customers
Focusing on a certain customer profile will align a company's decisions in the same direction. In the medium term, this will help attract potential customers and improve brand perception.
3. Update the company image through a professional branding agency.
A plan that includes a new image for your company, with strategies for your home page, the look of your social media, and perhaps new boxes or illustrations for your packaging. This would have a great impact on the brand perception of your business, and after planning it, you shouldn't need much time to execute it.