Email content itself is critically important and can indeed make or break your efforts. Arguably more important, however, is deliverability, which represents the likelihood that your emails will land in a primary inbox — as opposed to a promotions folder or the dreaded spam folder, to use Gmail’s folder system as an example, if it delivers at all. Before a recipient even reads your painstakingly crafted subject line, the location of your email colors their perception of both you as the sender and your message. Even an
expertly written introduction, pitch, or solicitation is unlikely to win your recipient’s attention kenya number screening if it isn't delivered correctly. In this article, we’ll talk about how to send cold emails that get delivered and responded to, but first, let’s lay a bit of groundwork for our understanding of cold email deliverability.so important for cold outreach? As the sender of an unsolicited email to a recipient who owes you nothing, your task is an uphill battle under the best delivery circumstances. If you don’t have the benefit of your recipient’s familiarity, and your email lands in their spam folder, they’ll almost certainly ignore or delete it.
Why is email deliverability
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