More and more consumers are choosing to make their purchases online, and the pandemic has only reinforced this trend. With this rise of the digital world , brands have endless opportunities before them, but also a series of challenges that they have to face if they want to stand out on the Internet .
With the numerous options available to consumers in the vast universe of the Internet, companies must differentiate themselves and, beyond offering a quality product, manage to transmit their values to users and provide an experience in line with the brand.
optimizing the presence of a product on the “digital shelf” from Tony Neary, Chief Creative Officer of the company Olberding Brand Family , who goes into detail about them in an article for Adweek :
1. Tell a story
The brand must tell a story to consumers and convey its israel number data essence and that of its products through the descriptions, images and elements of its website, which is its letter of introduction in the online universe. All these elements must work together to efficiently communicate the brand's story, proposition and tone.
“Think about the words you use and the tone you take in your descriptions, as well as the colors, angles, and context of your images. Think of these elements as building blocks that come together to tell your full story. Don’t make the consumer work to figure it out. Use clear language,” Neary notes.
2. Maintain consistency
Maintaining consistency across all of the platforms a brand has is crucial to achieving brand recall. According to Neary, the first step to ensuring this consistency is to keep the images consistent across all channels, as well as the descriptions of its products. Although the audience of each platform may be different, the value proposition must remain intact.
3. Create a solid product page
To ensure that your product stands out online, another key point is to create a complete product page that makes use of the tools available to get the consumer to click “add to cart.” At this point, it is necessary to complete the photo gallery and include, if the site allows it, a descriptive video.