How to become a web analyst

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Roman Romanchuk, Head of Analytics at Sravni.ru, spoke about the profession of a web analyst and outlined a career path for those wishing to master it.

Contents [hide]
Necessary knowledge and skills
Web Analyst Career: Agency and In-House
Further career
Roman, you have extensive experience as an analyst, you created a free course and teach web analytics. Can you tell us what business tasks it is designed to solve?

Web analytics, first of all, helps a business answer the question: "How many visitors are there on the site?" And secondly, it allows you to study your user in more detail: find out where he is from, what content he is interested in, what he does on the site and how often he visits it.

What stages does analytics go through in companies?

I would highlight several stages of analytics development dominican republic telegram in a company:

Data collection or “let’s collect everything we can” is the initial, thoughtless stage when the company does not yet understand why it needs the data and what to do with it.
Data visualization or “we need more reports” - at this stage, there is a desire to look at the data in dynamics (day by day, month by month), and the first rudiments of metrics appear here.
Data analysis is a stage of growing up, when it is understood that a lot of reports no longer answer the questions posed, and some of them are simply no longer used. This is the stage where real analytics begins.
Data learning and forecasting — many companies do not reach this stage, stopping either at visualization or analysis. This stage helps to find growth points when, it would seem, the maximum has been reached (in marketing, in the market, in analysis).