Why do we need SFA, MA and CRM?

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・Customer database management function: Customer information management and analysis function

・Promotion function: A function for one-to-one marketing based on customer data

・Support function: Function to support complaints and inquiries



In this way, CRM increases the satisfaction of customers who have been selected through MA egypt phone data or SFA and made a purchase through one-to-one marketing and support functions. Its role is to develop highly loyal customers and increase LTV by encouraging continued use, ultimately leading to improved profits for the company.





In every industry, the competition to acquire customers with competitors is becoming more intense. In particular, the battle for relatively high-probability existing customers is fierce and is becoming a war of attrition.

In order to avoid a battle of physical strength, you must get in touch with potential customers before their needs become apparent, before they feel the need for specific product categories or product names, and get ahead of your competitors. In other words, you need to start providing information as early as possible in line with the potential customer's information gathering process and nurture leads.

However, it is difficult to continue providing information to many potential customers manually. Therefore, you can automate the process with MA tools and nurture customers sequentially according to the scenario.