Additionally, partner approaches are effective

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In addition, customer segments that cannot be reached even by investing in marketing costs in line with existing sales strategies include small and medium-sized regional companies, enterprise companies, and non-IT companies. Furthermore, of the customer segments that cannot be approached through direct sales, 90% are non-IT companies and regional companies outside Tokyo (see Figure 6).

Figure 6: Customer segments that are difficult to reach with existing online marketing measures alone

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for enterprise companies with a purchasing demographic that does not gather information online.

Meanwhile, going back to the global topic, the importance of partner business is whatsapp lead also increasing in global BtoB. One survey found that the time it takes to close a deal is shorter with partner business than with direct sales (see Figure 7). Furthermore, the proportion of partner business sales in overall sales is also increasing.

Figure 7: The Importance of Agency Sales Strategies in Global BtoB

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*Click on the image to enlarge it.

In a market where profit-oriented management is required, it is necessary to deliver more products to a wider customer base through partner business (see Figure 8).