It is also worth noting that the Privacy Sandbox initiative is an open source project that aims to be developed in cooperation with the entire advertising industry. Companies such as Snap, Duolingo and croatia number data Rovio have already announced that they will cooperate with Google on the project.
lay the foundation for effective, privacy-focused advertising solutions where users know their information is safe and that empowers developers and advertisers with the right tools to succeed in mobile," Chavez said.
“ The announcement of Google’s Privacy Sandbox on Android is a long-awaited evolution of an ecosystem that continues to prioritize user privacy . Since Apple’s ATT Framework set the tone for these changes last year, the mobile marketing landscape has continued to innovate and adopt different privacy-preserving approaches to boost mobile marketing performance,” said Daniel Junowicz, Regional Vice President for EMEA and Strategic Projects at AppsFlyer.
“For mobile marketers on Android, it will be crucial to have the right technology in place to continue generating valuable insights without compromising user privacy . For example, using predictive measurement solutions alongside creative approaches will be vital to retain, engage and monetize users while delivering a personalized user experience in a privacy-respecting environment. Additionally, the development of data cleanroom technologies will offer a neutral and secure space for multiple entities to collaborate using user data,” adds