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Our brand image in the eyes of the recipient or maybe just for promotional purposes? Once we answer this question, we will know what content we will include in the emails we send to the recipients. But in addition to the mismatch in content, we can also make some mistakes that prevent users from seeing our products. Regardless of their value. Newsletter title The title of the newsletter must be enough to arouse the interest of the recipient and make him willing to open the message. Some users are also attracted by words such as sale, super discount, full range.

Discount. But do they make us stand out from the competition? Of course not. Test. This is the best way to understand the preferences of your audience. Keep it unique. In the title, you can even use an icon that belgium whatsapp resource is consistent with the subject content. However in the field we would be careful. What should we avoid so that our newsletter does not end up in the spam folder Do not use only capital letters. Avoid too many exclamation marks Remove from the title Click here Dear Sirs and other phrases. Take action Graphics Personalization Examples of engaging newsletter.

Themes. Nonintuitive graphics in emails We buy with our eyes. After opening the message, the first thing that catches the eye is the graphic design. If the graphics do not encourage people to check the content read the article or move on we can not expect the newsletter to be successful. It is also important that it is consistent with the content and what we want to convey. The aesthetics of the message is very important It determines whether the customer will stay with us or whether our message will end up in the trash. It is also necessary to.