Tappx launches the world's first

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which generate metadata through which campaigns are segmented using the IAB contextual categories and/or based on keywords. In addition, the algorithm is able to identify the different scenes that make up the video and defines the best moments to insert an advertising break , thus ensuring that the user has the best possible consumption experience.

The technology is available through Tappx’s SSP , and the first advertising number database medium that Contextualize-It has implemented is PlayOn Content, a platform for video monetization and distribution that works with leading media such as Huffington Post. New media will soon be incorporated into the solution to offer brands relevant contextualized video inventory.

“After two intense years of research and development,” explains Daniel Reina, CEO of Tappx , “ we are pleased to announce the launch of Contextualize-It, which now counts with PlayOn Content as a partner . The digital advertising industry is facing a tipping point, with greater needs to meet consumer demand for privacy. As we all venture into a cookie-less ecosystem, contextual targeting of advertising campaigns is becoming much more prevalent, precise and powerful. With this nascent technology, advertisers now have a new model for targeting and delivering personalized video advertising content that is independent of consumer personal data . ”