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This is where you will begin to wrap up your story and draw any conclusions or morals from it. 5. Catastrophe or denouement Freytag focused entirely on writing tragedies, so for him, the last part of the story was always a catastrophe. The final portion is otherwise known as the denouement, where the story is finally finished off and the reader can relax. You can see why this works quite well for novels, though there are other structures that may work better depending on the type of story, genre, and other factors. However, what does this story structure do for marketers? Well, just like a novelist, when you’re putting together a marketing campaign or ad, you need to plan out what you will do.


Freytag’s Pyramid gives you a clear structure that will aid your russia whatsapp resource storytelling and provide a coherent narrative for your audience. Freytag's pyramid simplified diagram How to Use The Storytelling Pyramid to Create Stories That Resonate With Your Audience While some novelists “pants” their stories and make them up as they write, many others do plan their stories out. As a marketer, you need to think about your audience. Who is going to consume this content, whether it’s an ad, blog post, video, or something else? What is the aim of your content? What do you want the audience to do once they’ve consumed the content? How do you want people to react throughout the story? Do you want them to empathize and relate, or are you going for shock value because you want them to react against part of the story and come to the conclusion that they need your solution? Think about these questions, and be sure that you have the answers as you work through the storytelling pyramid.


1. Introduction Here, you need to determine how you’re going to quickly capture your audience’s attention, set the stage for your story, and make sure people react to your main character in the desired way. You will need an inciting incident to move the story to the next point and make your main character take action, just as you would in a novel. 2. Rising movement You’re piling on the stakes and the tension in this section, all leading up to the climax of your story. Think about what will get your audience’s attention and keep it. You want them to watch and pay attention.