Personalization and Trust: Authenticity Always Pays

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Although it may seem obvious, almost banal, being authentic is the best way to retain customers . According to 74% of consumers, communicating with complete honesty and transparency is even more important now than it was before the pandemic. This means that the story of a brand - which is made up of tradition, current events, declared and practiced values ​​- should be told sincerely and be clear and crystalline even after the most sophisticated readings.

If we shift the focus of the discussion to concentrate on one of the primary iran whatsapp resource components of trust, namely emotional connection , we discover that 62% of customers say they are emotionally attached to the brands they buy from. Let's clear up any doubts right away: there is no automatism here. For such a level of transport to occur, a profoundly human need must be filled , a need that has a lot to do with both personalization and trust: that of feeling recognized , one among millions, of wanting to be saved from the anonymity of a system that condemns us to invisibility, of being involved on an individual level .



The Role of Personalized Communication in Building Trust
Let's now combine these two feelings: the desire for authenticity and the need for recognition . To cement the trust of our interlocutors, corporate communication must not only be clear and direct and find immediate confirmation in reality, it must also be personalized: only by possessing these requirements (authenticity and personalization) will it truly have an impact. Neutral and impersonal interactions (receiving redundant offers, for example, or being left waiting indefinitely) end up alienating customers and damaging hard-won relationships.

With digital channels, consumers are now able to manage their information flows in a way that was previously impossible for them. This has led them to expect that their interests and priorities will be promptly identified and understood by the brands they come into contact with. This does not only mean that brands should have a strong digital presence, but also that they should provide personalized experiences across all their communication channels, from social media to corporate websites .

Every moment of communication between a company and its customers is an important and unique moment of relationship, in which the relationship of trust can be strengthened or weakened. The outcome of every interaction between brand and customer (increase or reduction of the capital of trust invested in the first by the second) is determined by the degree of personalization of each communication.

From the implementation of AI-based chatbots that immediately respond to specific customer questions, to recommendation systems that vary from person to person, from unique and interactive videos that incorporate customer data to dynamic and responsive micro-websites , created to offer an effective and engaging customer experience : thanks to its technologies, Doxee offers the possibility of advanced personalization , paving the way to improve trust in your brand.