Current situation of e-commerce in Colombia

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asimd23
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Joined: Mon Dec 23, 2024 3:25 am

Current situation of e-commerce in Colombia

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The essence that defines e-commerce is based on the use of electronic channels that facilitate transactions and, in this context, Internet access plays a fundamental role.

According to MinTic 's Ecommerce Observatory , the value of transactions carried out in 2022 experienced an increase of 15.3 billion pesos compared to the previous year.

Thus, this period stands out as the year with the highest value recorded in online sales operations in Colombia.

Total online sales number database transactions. Ecommerce in Colombia
Source: Colombia Ecommerce Observatory.

The Data Reportal: Digital 2023: Colombia report, on the other hand , talks about the adoption and use of digital technologies in the country. Let's look at some important data!

Internet users
At the beginning of 2023, Colombia had 39.34 million internet users, which represents a penetration rate of 75.7% of the total population.

Between 2022 and 2023, the number of internet users in the country experienced an increase of 1.5 million, reflecting a growth of 4.1%. These data demonstrate an advance in digital connectivity.

Social networks
The Data Reportal report also highlights the importance of social media use in Colombia. In January 2023, the country reported more than 38 million users, which translates to about 74.0% of the total population.

In addition, it points out that around 36 million users aged 18 or over, at that time, were using social networks. This is equivalent to 93.9% of people of legal age.

Meanwhile, 97.7% of the total internet user base in Colombia, regardless of age, used at least one social media platform in January 2023.

Finally, for the same period, 51.7% of the users of these online communities were women and 48.3% men.

Mobile connectivity
The report also reveals that there were a total of 73.68 million active cellular mobile connections in Colombia at the beginning of 2023.

This figure is equivalent to 141.8% of the total population. This means that there are multiple mobile cellular connections per person in the country to access the Internet and make online purchases in Colombia.
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