Lead Generation Channels Leads can be generated through online and offline sources. 1. Offline lead generation These methods are used by businesses that need to show the product physically, or when personal conditions are offered and they need to be presented in person. The diagram below shows which tools can be used. lead generation Offline lead generation is used in the B2B sphere. This is how leads are collected for the sale of technologically complex, expensive goods and services with a long transaction cycle, where personal contact with the client is needed.
2. Online Lead Generation Launching brazil whatsapp phone number online lead generation means getting a flow of leads through any channels on the Internet. The choice of tools here is wide. Types of online lead generation Lead magnet A lead magnet is a format in which a business gives the user something for free in exchange for contacts. This could be an article, a checklist, a template, a trial access, an e-book, a bonus, a free product demonstration, and other techniques that require minimal investment. The offer is shown to users who have not closed the website page in the first 10-15 seconds after going to it.
This time is enough to consider the visitor interested in the product. The task of the lead magnet is to encourage them to interact with the website and move from the first to the second level of the lead generation funnel. What are the important requirements that a lead magnet must meet? It should create a sense of value in the visitor. Show that they are not trying to lure a contact and then spam them, but are offering a good deal. There are several ways to do this.