OneSpot tip: Use the collected benchmarks of targeting in Telegram Ads in your area. You can get them here . Method 2. Conduct a series of tests. Launch several test campaigns and analyze the results they produce. Based on the data you receive, you will be able to understand what the average ad performance is. Metrics Ratio in Telegram Ads Relationship between CPM and CPS On channels with a narrow audience, CPM is usually higher, but CPS can be more profitable than on wide audiences, for example, by topic or language.
Access to a more targeted audience is bosnia and herzegovina whatsapp phone number usually more expensive, and if this happens, then this is a normal situation. If you have found such a warmed-up niche, you can try to scale in it. . It is good if the CPS remains within the business norm. This approach can be used if you are aiming for more coverage and subscription is not the main goal. A consistently high CPM and high CPS over a long period may indicate problems.
However, this is a normal ratio for brand awareness campaigns. But if this was not the goal, then it is worth checking the ad. Relationship between CTR and Joined, CPC and CPS The higher the CTR, the lower the CPC , and the lower the CTR, the higher the CPC. The cost per click directly depends on how clickable the ad is. High CTR with low Joined and high CPS may signal the need to improve the content. This means that users click on the ad - they are interested in it, but the content on the channel or in the bot does not impress them.