Simplified collaboration with partners

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The presence of a graphic charter facilitates collaboration between internal teams and with external service providers (graphic designers, printers, etc.) in the context of the creation of communication materials. The rules set out in the charter are followed consistently, thus avoiding unexplained variations in quality or graphic harmonizations.

For an expert communications agency , establishing an appropriate graphic charter is essential to ensure a consistent and successful brand image.

two people working on a graphic charter
The key elements of a good professional graphic charter
For it to be effective and successful, a charter must include a ceo email lists certain number of very specific elements:

The logo: it constitutes the main image of your company and must be striking and immediately identifiable.
Colors: they play a major role in visual identity and should be chosen taking into account elements such as color psychology, market trends and the environment in which your company operates.
Typography: the fonts chosen must be readable, harmonious and reflect the spirit of your company. Be careful to favor royalty-free typography for peaceful use.
Icons: they provide a synthetic visual representation of your activities or services and must be consistent with the rest of your graphic identity.
Images: their choice is also essential because they carry a strong message and contribute to the overall image of your company. Be sure to select quality photos and illustrations that are adapted to your sector of activity.