The key is to create content that feels

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There was just one young lady talking about how crazy it was that one of her cups was stained and the other wasn't. The woman explained that cleaning the cup after switching to less toxic dish soap was a happy accident, which she didn't reveal until the end. "Content doesn't have to be unattractive, but it can be," Alexandra said. authentic and not overly produced. Do average users know the rule of thirds? She typically finds that good “ugly ads” that actually look natural to the platform have much higher click-through rates. In fact, if you fall into the lower click-through category, ahem.

.. supplements or if you're struggling with return on ad spend, "ugly ads" can japan phone number list help you break through, she says. Alexandra warns against soaring returns on ad spend due to grainy, ugly videos being played. Does this mean "ugly advertising" always works? You need to convert extra attention into attention; the content of the ad must be good - whether it's selling a product or selling clicks. The trick, she said, is finding a balance between reality and poor representation. You don’t want your product to look bad, but you do want it to look as “real” as possible. It’s no secret that e-commerce photos vary a lot. They want to see what your product actually looks like when they try it.

Highlight people, not just products Anne-Marie Burrage, owner of an independent creative marketing agency, showed me how she recently tripled an already good return on ad spend for a national butcher shop chain. She believes that the most important thing is to respect the nature of advertising media. Just "selling" your product online may not be effective, she said. We must always remember that the platform we are using here is a "social" network, not a standard advertising platform. The company advertised with static images of its products, earning a four-to-one profit for every dollar spent on advertising. Well, pounds, because they're in the UK. Not bad, but not the best they could get. We decided to update the ad and created a short video of a team member talking about one of the product packages,” says Annemarie.